As you probably know by now, a bad online reputation can wreak havoc on your business. One of the things your company should constantly do is monitor the mentions people are posting about you online.
For many business owners, the question becomes, “How do I do that?”
One: Google Your Company Name
This is the number one way to find out what is being said about your business online. Not only will you find reviews that bloggers and writers post about you, you will be able to visit those sites and monitor the comments for negative mentions.
By finding out what type of content exists online about your business, you will have the opportunity to respond to them appropriately; as well as see what areas your business can improve on when it comes to making your products or services better.
Two: Monitor Social Media
The Internet is increasingly becoming a powerful socializing tool. For some businesses, it is more likely that people will mention you on social media than take the time to write a proper review. Therefore, it is important to monitor Twitter, Facebook, and other social media platforms to see what consumers are posting about you there.
Three: Comments and Reviews
The next place to watch is the reviews and comments section on your website. Customers that are unhappy will likely post their negative thoughts in the place that is the most likely to catch other customers’ attention.
The tips above are listed in a chronological order; however, you should do all of them simultaneously to stay on top of your online reputation.
I help local companies in the area find out what their customers are saying and help them develop positive content to post online, so contact us on if you are ready to take control of your online image.
“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.”
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