Mary Jo Jacobi On Corporate Identity, Branding and Reputation Management: Gerson Lehrman Group

Corporate branding expert Mary Jo Jacobi talks with GLG (Gerson Lehrman Group) about corporate identity, reputation management and branding.

Mary Jo Jacobi has led reputation management and public affairs for Royal Dutch Shell, BP America, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert. Most recently she served as Executive Vice President of BP America in the aftermath of the Gulf of Mexico oil spill. Jacobi has the rare distinction of having been appointed to office by two U.S. Presidents, HM Queen Elizabeth II, and British Prime Minister David Cameron. Jacobi is currently a member of the U.K.’s Advisory Committee on Business Appointments and a GLG Institute faculty member.

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