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What is reputation Management
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According to Wiki definition
86% of online U.S. adults have used a search engine like Google to find more information about another person.
75% of online U.S. adults have searched their own name in a search engine. Of those that searched their own name, almost half (48%) said most of the search results about them are not positive; nearly a third (30%) said nothing shows up about them at all.
Nearly a third (31%) of online U.S. adults that have searched another person online have looked up a politician. Of those that did, over half said the search influenced their voting decision.
Among online U.S. adults that have searched someone else online, 42% have searched someone before doing business with them. Of those that did, 45% have found something that made them decide not to do business.
Almost half (43%) of online U.S. adults that have searched someone else online have searched a potential date, significant other, or ex-boyfriend/girlfriend, making romantic searches one of the most common search among U.S. adults