What the Public Believes: New Trends in Corporate Reputation Management

Paul Bergevin, VP, Sales and Marketing Group & General Manager, Global Communications Group, Intel Corporation
Peter Diamandis, President, Chairman & CEO, X PRIZE Foundation
Richard Edelman, President & CEO, Edelman Public Relations
Frank Shaw, Corporate VP of Corporate Communications, Microsoft

John Byrne, CEO, C-Change Media

Corporations are in the combat zone, struggling to build back trust among all of their stakeholders in the midst of the global economic crisis. Faced with an overall meltdown in confidence, how is corporate leadership—including marketing, PR, investor relations and public affairs—to respond? How should companies retool their communication strategies and address the right stakeholders with the right issues and strike the right tone? This panel of thought leaders speaks out on the most current trends and strategies for managing corporate reputation and sharpening stakeholder engagement.

Sponsor: Edelman

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