Measuring Social Media ROI in B2B Marketing

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In this video blog post, Gleanster Principal Analyst Ian Michiels discusses the nuances of measuring social media engagement in a B2B marketing environment. Find out which social media channels generate the most leads, best practices tactics used by Top Performing B2B marketers, and how to quantify social media performance. You’ll also learn how to set up an interactive Social Media Marketing Dashboard for benchmarking and optimizing social engagement.

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