Social marketing is not new. Think of the Tupperware parties of the 50s. But social media, the technology that has truly enabled local to go global, is new. And you’re too late: it’s already been claimed by the crowd — meaning that marketers’ social media marketing strategies have at least one clear challenge: participate, don’t dictate. Online, people talk to people, not to brands.
Alex Hunter, Independent Brand Consultant
Ian Chapman Banks, General Manager, Dell
Julian Persaud, Managing Director, Google
Ji Hee Nam, VP Digital Media, MTV
Paul Soon, Regional Director, XM/JWT
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